What is the daily fee Buona charges for unauthorized use of its Marks?
Buona Franchise · 2025 FDDAnswer from 2025 FDD Document
written consent to close the Franchised Business for specific days or hours. Such consent shall apply only to each request Franchisee submits to Franchisor, which request shall include the specific dates and hours that Franchisee wishes to close the Franchised Business.
- g. Unauthorized Use of Marks. Franchisee shall pay Franchisor a fee of One Thousand Dollars ($1,000) for each and every day, beginning with the first day up through and including the day the defaul
Source: Item 23 — RECEIPTS (FDD pages 78–356)
What This Means (2025 FDD)
According to Buona's 2025 Franchise Disclosure Document, franchisees will be charged a fee for unauthorized use of the company's Marks. Specifically, Buona charges $1,000 per day for each day that a franchisee makes any unauthorized use of the Marks. This includes any unauthorized use in any manner or media, such as signage, menus, advertising, social media, or other internet use. This fee applies both during the term of the Franchise Agreement and after its expiration or termination for any reason.
This fee is designed to protect Buona's brand identity and ensure consistent use of its Marks across all franchise locations. Unauthorized use of the Marks can confuse customers, dilute the brand, and potentially harm Buona's reputation. By implementing this fee, Buona aims to deter franchisees from using the Marks inappropriately and to maintain control over its brand.
It is important to note that this fee is in addition to any other remedies available to Buona under the Franchise Agreement or applicable law. This means that Buona could pursue other legal actions, such as seeking an injunction to stop the unauthorized use of the Marks or claiming damages for any harm caused by the unauthorized use. Therefore, franchisees must ensure they fully understand and comply with the guidelines for using Buona's Marks to avoid incurring this significant daily fee and potential legal repercussions.