Besides the "Buona" mark, what other service marks or trademarks can a Buona franchisee use?
Buona Franchise · 2025 FDDAnswer from 2025 FDD Document
- (b) Franchisee shall use no service mark or trademark other than the "Buona" mark or any other Marks as may be specified by Franchisor for use in the identification, marketing, promotion, or operation of the Franchised Business;
Source: Item 23 — RECEIPTS (FDD pages 78–356)
What This Means (2025 FDD)
According to Buona's 2025 Franchise Disclosure Document, franchisees are generally restricted to using only the "Buona" mark unless otherwise specified by the franchisor. This means that franchisees cannot independently choose or create their own trademarks or service marks for use in their business.
This restriction is in place to ensure brand consistency and protect the integrity of the Buona brand. By limiting the use of marks to those approved by the franchisor, Buona aims to maintain a uniform image and avoid any potential confusion among customers. This control extends to all aspects of the business's identification, marketing, and promotion.
While the FDD specifies that Buona may designate other marks for franchisees to use, it does not list these marks. Therefore, a prospective franchisee should directly ask Buona for a comprehensive list of all approved trademarks and service marks beyond the primary "Buona" mark to fully understand their branding options and obligations.