Is Bumper Man obligated to conduct advertising?
Bumper_Man Franchise · 2025 FDDAnswer from 2025 FDD Document
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Advertising:
We have no obligation to conduct advertising, although we reserve the right to advertise nationally through our website and social media platforms. We also reserve the right to conduct regional or local advertising. Any such advertising will be conducted at our sole cost and expense. We retain sole control over the creative concepts, materials and endorsements used to promote the Bumper Man system and their geographic, market and media placement and allocation. At present, we do not require you to contribute to any advertising fund. We reserve the right to establish an advertising fund in the future. You must participate in any advertising fund we establish. In our experience, Bumper Man franchisees have experienced the highest return on investment by engaging in local marketing by making personal sales calls and establishing Bumper Man brand recognition in their Designated Areas. We will provide, upon your request and at your cost and expense, promotional materials to be used in connection with such local marketing efforts. You may create and use your own advertising materials only with our prior written approval.
Advertising Cooperatives:
Currently, there is no established advertising council comprised of franchisees that advise us on advertising policies although we may informally consult franchisees in connection with marketing, promotional or advertising initiatives.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 22–27)
What This Means (2025 FDD)
According to the 2025 Bumper Man Franchise Disclosure Document, Bumper Man is not obligated to conduct advertising. However, Bumper Man retains the right to advertise nationally through its website and social media platforms, and also reserves the right to conduct regional or local advertising. Any advertising that Bumper Man chooses to conduct will be at its sole cost and expense. Bumper Man also retains sole control over the creative concepts, materials, and endorsements used to promote the Bumper Man system, including their geographic, market, and media placement and allocation.
Currently, Bumper Man does not require franchisees to contribute to any advertising fund, but reserves the right to establish one in the future, in which case franchisee participation would be mandatory. Bumper Man believes franchisees experience the highest return on investment through local marketing efforts, such as personal sales calls, to establish brand recognition within their designated areas. Promotional materials are available to franchisees at their cost for these local marketing efforts, and franchisees may create their own advertising materials with prior written approval from Bumper Man.
Bumper Man does not currently have an advertising council comprised of franchisees to advise on advertising policies, although they may informally consult franchisees regarding marketing, promotional, or advertising initiatives. This means that while Bumper Man is not obligated to conduct advertising, they have the option to do so and may involve franchisees in marketing decisions on an informal basis. Prospective franchisees should consider the implications of this advertising structure, including the potential for a mandatory advertising fund in the future and the emphasis on local marketing efforts.