What are 'Marks' referring to in the Bumper Man franchise agreement?

According to the 2025 Bumper Man Franchise Disclosure Document, the term "Marks" refers to the brand's trademarks and service marks. Specifically, this includes both registered and unregistered trademarks, trade names, service marks, logos, slogans, emblems, and other indicators of origin. These marks are designated by Bumper Man, Inc. for use in connection with the Bumper Man system.

As a Bumper Man franchisee, you are granted the right to operate a Bumper Man business under these Marks and the associated System. This means you are authorized to use the Bumper Man brand's identity to conduct your business, but you must adhere to the standards and guidelines set by Bumper Man regarding their usage.

The definition of Marks is important because it outlines the intellectual property that franchisees are licensed to use and helps protect the brand's identity. Bumper Man retains the right to modify or substitute these Marks at its discretion, which means the visual or verbal identity of the franchise could change over time. Franchisees must stay updated with any changes to the Marks and ensure their business operations comply with the latest guidelines to maintain brand consistency and avoid potential legal issues.