In what manner will the Bumper Man franchisee display the Marks at the Bumper Business?

According to the 2025 Bumper Man Franchise Disclosure Document, the franchisee is required to display the Marks, which are the trademarks and service marks of Bumper Man, in a manner prescribed by the franchisor. This includes displaying the Marks at the Bumper Business location, on designated supplies and materials, and in connection with forms, advertising, and marketing materials. The franchisee's right to use the Marks is solely derived from the Franchise Agreement and is limited to the operation of the Bumper Business in compliance with the agreement. The franchisee's use of the Marks and any associated goodwill will exclusively benefit the franchisor, and the agreement does not grant the franchisee any goodwill or other interests in the Marks.

The franchisee must use the Marks as the sole identification of the Bumper Business, but they are required to identify themselves as the independent owner in a manner prescribed by Bumper Man. The franchisee is prohibited from using any Mark as part of any entity name or with any unauthorized modifications, or in connection with any unauthorized services or products. They also cannot use any Mark as part of any domain name, electronic address, metatag, or otherwise on the Internet or in connection with any website, unless expressly authorized in writing by the franchisor.

Unauthorized use of the Marks by the Bumper Man franchisee constitutes an event of default under the Franchise Agreement and an infringement of the franchisor's rights. This means that Bumper Man has significant control over how its brand is presented and protected, and franchisees must adhere strictly to these guidelines. This level of control is typical in franchising, as it ensures brand consistency and protects the franchisor's intellectual property. Prospective franchisees should carefully review the specific requirements for displaying the Marks to ensure they can comply with these standards.