What does Bumper Man's initial marketing assistance include?
Bumper_Man Franchise · 2025 FDDAnswer from 2025 FDD Document
Pre-Opening Obligations
Before you begin operating your Bumper Business, we, or our designated affiliate or third party, will:
- (1) Designate your protected territory. (Franchise Agreement Sections 2(b) and 2(c) and Exhibit D).
- (2) Assist you with initial marketing of your Bumper Business, including planning and implementation and promotional campaigns and review of all promotional materials and advertising. (Franchise Agreement – Section 8).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 22–27)
What This Means (2025 FDD)
According to Bumper Man's 2025 Franchise Disclosure Document, as part of the pre-opening obligations, Bumper Man will assist franchisees with the initial marketing of their Bumper Business. This assistance includes planning and implementation of promotional campaigns, as well as a review of all promotional materials and advertising.
In addition to this initial marketing assistance, Bumper Man also provides on-site assistance in marketing the Bumper Business to local automobile dealerships for at least three days. This hands-on support aims to help franchisees establish relationships with dealerships, which are a key source of business for bumper repair services.
While Bumper Man reserves the right to conduct national, regional, or local advertising at its own cost, franchisees are expected to engage in local marketing efforts. Bumper Man will provide promotional materials for these local efforts at the franchisee's cost. Franchisees can also create their own advertising materials, but these require prior written approval from Bumper Man. This blend of franchisor-led support and franchisee-driven initiatives is common in the franchise industry, allowing for both brand consistency and local market adaptation.
The FDD also states that Bumper Man franchisees have experienced the highest return on investment by engaging in local marketing by making personal sales calls and establishing Bumper Man brand recognition in their Designated Areas.