What happens to a Bumper Man franchisee's websites upon assignment of contract?
Bumper_Man Franchise · 2025 FDDAnswer from 2025 FDD Document
| Provision | Section in Franchise Agreement | Summary |
|---|---|---|
| j. Assignment of contract | Section 16(a) | names, electronic mail address, websites, social media accounts and search engines related to the operation of the Bumper Business or the System or that otherwise associates you with the Bumper Man brand to us or our designee; de identification of your Bumper Man vehicle in accordance with our then-current standards described in the Manual; and compliance with all post-termination covenants and obligations, including without limitation confidentiality, competition and indemnification. No restriction on our right to assign. |
Source: Item 17 — RENEWAL, TERMINATION, TRANSFER AND DISPUTE RESOLUTION (FDD pages 33–38)
What This Means (2025 FDD)
According to Bumper Man's 2025 Franchise Disclosure Document, upon assignment of the franchise agreement, the franchisee must assign names, email addresses, websites, social media accounts, and search engines related to the Bumper Man business or brand to Bumper Man or its designee.
This means that when a Bumper Man franchisee transfers their franchise to a new owner, they must transfer all digital assets associated with the business to either Bumper Man itself or to whomever Bumper Man designates. This includes the domain names of any websites, the content on those websites, social media accounts used for the business, and any search engine optimization (SEO) elements that help customers find the business online.
This requirement ensures that Bumper Man maintains control over its brand's online presence and customer communications, even when a franchise changes ownership. It also prevents the former franchisee from using those digital assets to compete with the new franchisee or otherwise confuse customers. The franchisee must also de-identify their Bumper Man vehicle according to the standards in the manual and comply with post-termination obligations, such as confidentiality, competition, and indemnification.