What happens to a Bumper Man franchisee's social media accounts upon assignment of contract?
Bumper_Man Franchise · 2025 FDDAnswer from 2025 FDD Document
| Provision | Section in Franchise Agreement | Summary |
|---|---|---|
| j. Assignment of contract | Section 16(a) | names, electronic mail address, websites, social media accounts and search engines related to the operation of the Bumper Business or the System or that otherwise associates you with the Bumper Man brand to us or our designee; de identification of your Bumper Man vehicle in accordance with our then-current standards described in the Manual; and compliance with all post-termination covenants and obligations, including without limitation confidentiality, competition and indemnification. No restriction on our right to assign. |
Source: Item 17 — RENEWAL, TERMINATION, TRANSFER AND DISPUTE RESOLUTION (FDD pages 33–38)
What This Means (2025 FDD)
According to Bumper Man's 2025 Franchise Disclosure Document, when a franchisee assigns their contract, they are required to assign names, electronic mail addresses, websites, social media accounts, and search engines related to the Bumper Business or System to Bumper Man or its designee. This ensures that Bumper Man maintains control over its brand's online presence and customer communications.
This requirement is a fairly standard practice in franchising. It allows Bumper Man to ensure brand consistency and manage customer relationships effectively, even when a franchise location changes ownership. The new franchisee will likely establish their own social media presence after the transfer is complete.
For a prospective franchisee, this means that upon selling their Bumper Man franchise, they will lose control of any social media accounts, websites, or email addresses they have used to promote the business. They must transfer these assets to Bumper Man as part of the assignment process. This is an important consideration when planning an exit strategy, as the franchisee will not be able to retain these online assets for other ventures.