May the Bumper Man franchisor establish guidelines for a franchisee's presence on social media?
Bumper_Man Franchise · 2025 FDDAnswer from 2025 FDD Document
In all cases, Franchisor has control over any profiles that use or relate to the Marks, that display the Marks, or that are maintained on Social Media websites and applications and all other similar websites and applications that may exist in the future. Franchisor may (but need not) establish guidelines pursuant to which Franchisee may establish profiles or otherwise establish a presence on such Social Media websites and platforms. In such event, Franchisee must comply with the Standards imposed from time to time on such use. Franchisee will sign over control of any Social Media accounts or profiles, with network bases intact, and provide access to reports and history of promotion performance, upon Franchisor's request.
Source: Item 23 — RECEIPTS (FDD pages 45–180)
What This Means (2025 FDD)
According to the 2025 Bumper Man Franchise Disclosure Document, the franchisor has control over profiles that use or relate to the brand's marks, display the marks, or are maintained on social media. Bumper Man may establish guidelines for a franchisee's presence on social media websites and platforms. If Bumper Man establishes these guidelines, franchisees must comply with the standards imposed on such use.
Furthermore, the franchisee will sign over control of any social media accounts or profiles, with network bases intact, and provide access to reports and history of promotion performance, upon the franchisor's request. This means that Bumper Man franchisees must adhere to the franchisor's guidelines and standards for social media use and may be required to transfer control of their social media accounts to the franchisor.
This level of control is common in franchising to ensure brand consistency and protect the brand's image. Prospective franchisees should carefully consider these requirements and ensure they are comfortable with the franchisor's level of control over their social media presence. It is important to understand the specific standards and guidelines that Bumper Man may impose and how those standards might impact a franchisee's ability to market their Bumper Man business effectively on social media.