What is the Bumper Man franchisee's obligation regarding the use of Marks on Social Media pages?
Bumper_Man Franchise · 2025 FDDAnswer from 2025 FDD Document
- (vii) Franchisee's misuse or unauthorized use of the Marks, including without limitation Franchisee's misuse or unauthorized use of the Marks on its Social Media pages or other Internet site, or registration of a domain name incorporating the Marks;
Source: Item 23 — RECEIPTS (FDD pages 45–180)
What This Means (2025 FDD)
According to Bumper Man's 2025 Franchise Disclosure Document, franchisees face specific obligations regarding the use of the company's Marks on social media. The franchise agreement states that misuse or unauthorized use of the Marks, explicitly including such use on social media pages or other internet sites, constitutes an event of default. This means Bumper Man has the right to terminate the franchise agreement if a franchisee violates these terms.
Furthermore, franchisees are prohibited from registering a domain name that incorporates the Marks. This restriction extends to using the Marks as part of any entity name or with any modifying words, terms, designs, or symbols without express written authorization from Bumper Man. The agreement emphasizes that a franchisee's right to use the Marks is solely derived from the franchise agreement and is limited to compliant operation of the Bumper Business.
Upon termination or expiration of the franchise agreement, the franchisee must not use any Mark in any manner, including derogatory or inappropriate ways in any media, and must cancel any fictitious names relating to the use of any Mark. Additionally, Bumper Man retains the option to require the franchisee to assign or cancel any social media accounts that associate the franchisee with Bumper Man. These stipulations ensure Bumper Man maintains control over its brand identity and reputation, even after a franchise relationship ends.