Can a Bumper Man franchisee use any Mark as part of any Entity name?
Bumper_Man Franchise · 2025 FDDAnswer from 2025 FDD Document
(b) Limitations on Franchisee's Use of Marks. Franchisee will use the Marks as the sole identification of the Bumper Business, except that Franchisee must identify itself as the independent owner thereof in the manner Franchisor prescribes. Franchisee may not use any Mark as part of any Entity name or with any prefix, suffix, or other modifying words, terms, designs, or symbols (other than logos licensed to Franchisee hereunder), or in any modified form, nor may Franchisee use any Mark in connection with the performance of any unauthorized services or sale of any unauthorized products; as part of any domain name, electronic address, metatag, or otherwise on the Internet or in connection with any website (unless expressly authorized in writing by Franchisor); or in any other manner that Franchisor has not expressly authorized in writing. Franchisee will display the Marks in the manner Franchisor prescribes at the Bumper Business, on supplies or materials Franchisor designates, and in connection with forms and advertising and marketing materials. Franchisee's unauthorized use of Marks will be an Event of Default and an infringement of Franchisor's rights in and to Marks.
Source: Item 23 — RECEIPTS (FDD pages 45–180)
What This Means (2025 FDD)
According to the 2025 Bumper Man Franchise Disclosure Document, a franchisee is not allowed to use any of Bumper Man's Marks as part of their entity name. The franchisee must identify themselves as the independent owner of the Bumper Business in a manner prescribed by Bumper Man.
Bumper Man franchisees are prohibited from using the Marks with any prefix, suffix, modifying words, terms, designs, or symbols, except for licensed logos. They also cannot use the Marks in any modified form or in connection with unauthorized services or products. This extends to domain names, electronic addresses, metatags, or any online presence unless expressly authorized in writing by Bumper Man.
The FDD states that franchisees must display the Marks in a manner prescribed by Bumper Man at their business location, on designated supplies, and in advertising materials. Unauthorized use of the Marks constitutes a breach of the Franchise Agreement and an infringement of Bumper Man's intellectual property rights.
These restrictions are typical in franchising to protect the brand's uniformity and reputation. Franchisees should adhere strictly to these guidelines to avoid legal issues and maintain compliance with the Franchise Agreement.