Can a Bumper Man franchisee advertise the Bumper Man system outside of their designated area?
Bumper_Man Franchise · 2025 FDDAnswer from 2025 FDD Document
ay be once or periodically. In addition, you may request our consent to solicit or accept orders for bumper repair services to customers outside of your Designated Area provided that you may not direct marketing, advertising, or promotions for bumper repair services to customers within the designated area of another Bumper Man franchisee or perform bumper repair services for any customer within the designated area of another Bumper Man franchisee. If, subject to the limitations described above, you elect to provide bumper repair services to customers outside your Designated Area, you will sign an amendment to the Franchise Agreement memorializing the terms and conditions under which you will perform such services in a form prescribed by us.
ITEM 13 TRADEMARKS
We grant you the non-exclusive right to operate a Bumper Man bumper repair services business under the Marks.
We own the following Marks on the Principal Register of the United States Patent and Trademark Office:
| Mark | Register | Class | Registration Number | Registration Date |
|---|---|---|---|---|
| YOU BEND 'EM – I'LL MEND | Principal | 37 | 2,304,366 | December 28, 1999 |
| 'EM | (Renewed 03/19/19) | |||
| BUMPER MAN | Principal | 35, 37 | 2,827,358 | March 30, 2004 (Renewed 01/23/24) |
| BUMPER MAN | Principal | 8 | 2,829,507 | April 6, 2004 (Renewed 01/23/24) |
| Mark | Register | Class | Registration Number | Registr |
Source: Item 12 — TERRITORY (FDD pages 27–29)
What This Means (2025 FDD)
According to Bumper Man's 2025 Franchise Disclosure Document, franchisees can solicit or accept orders for bumper repair services outside their designated area under certain conditions. A franchisee cannot directly target marketing, advertising, or promotions to customers within another Bumper Man franchisee's designated area. Additionally, they cannot perform bumper repair services for customers within another franchisee's designated area.
If a Bumper Man franchisee wishes to provide services outside their designated area, they must first obtain consent from Bumper Man. If consent is granted, the franchisee will need to sign an amendment to the Franchise Agreement, which will outline the specific terms and conditions for performing services outside of their primary territory. This amendment ensures that both the franchisee and Bumper Man are aligned on the scope and limitations of the expanded service area.
Bumper Man also retains the right to advertise and promote the Bumper Man system both within and outside of a franchisee's designated area. This means that while a franchisee is restricted from directly marketing within another franchisee's territory, Bumper Man itself can engage in broader advertising efforts that may reach customers across multiple designated areas. This allows Bumper Man to maintain brand awareness and generate leads that can then be directed to the appropriate franchisees.