Does the definition of 'Customer Data' for Bumper Man include personally identifiable information?

According to Bumper Man's 2025 Franchise Disclosure Document, Customer Data explicitly includes personally identifiable information. The FDD defines Customer Data as any information from, about, or relating to customers that can identify, contact, locate, or trace back to a specific customer. This broad definition ensures that any data that could potentially reveal a customer's identity falls under the umbrella of Customer Data.

Specifically, the definition includes examples of personally identifiable information such as a customer's name, address, phone number, fax number, email address, passport number, financial profile, and credit card information. The inclusion of such detailed information highlights the importance Bumper Man places on protecting customer privacy and managing this data responsibly. Franchisees must handle this information with care and in accordance with the confidentiality terms outlined in the Franchise Agreement.

For a prospective Bumper Man franchisee, this means understanding and adhering to strict guidelines regarding the collection, storage, and use of customer data. Franchisees will likely need to implement security measures to protect this information from unauthorized access or disclosure. Additionally, franchisees should be aware of their obligations under privacy laws and regulations, which may require them to obtain customer consent for certain uses of their data. This also means that Bumper Man franchisees must maintain the confidentiality of all Customer Data, as it is considered Confidential Information, and only disclose it to personnel who need it to operate the Bumper Business and are bound by a confidentiality agreement.