What is the definition of 'Brand' as it relates to the Bumper Man franchise?

According to the 2025 Bumper Man Franchise Disclosure Document, the term 'Brand' is explicitly defined as 'the Bumper Man brand.' This definition is straightforward and serves as a foundational element for understanding the franchise agreement.

For a prospective franchisee, this definition clarifies that when the term 'Brand' is used within the franchise agreement, it is referring specifically to the Bumper Man brand itself. This encompasses the reputation, goodwill, and associated intellectual property that Bumper Man has established. It also means that the franchisee's business operations must align with and uphold the standards and image of the Bumper Man brand.

Understanding this definition is crucial because the franchise agreement outlines various obligations and restrictions related to the use and protection of the Bumper Man brand. Franchisees are expected to maintain the quality and consistency of services to protect the brand's reputation. Additionally, Bumper Man retains the right to modify or update the brand's trademarks and service marks, which franchisees must then adopt in their operations.