What does 'Customer Data' include for a Bumper Man franchise?

According to Bumper Man's 2025 Franchise Disclosure Document, Customer Data encompasses a broad range of information related to Bumper Man's customers. This includes any information that can identify, contact, locate, or trace back to a specific customer. The definition extends to data from which customer identification or contact information can be derived.

Specifically, Customer Data includes personally identifiable information (PII). Examples of PII are a customer's name, address, phone number, fax number, email address, passport number, financial profile, and credit card information. Essentially, any data that can reasonably be used to identify one or more customers falls under the umbrella of Customer Data for a Bumper Man franchise.

As a prospective franchisee, it's crucial to understand the breadth of this definition because Bumper Man requires franchisees to maintain the confidentiality of Customer Data. This obligation extends both during the term of the Franchise Agreement and even after its termination, expiration, or transfer. Franchisees are only allowed to disclose Customer Data to personnel who need it to operate the Bumper Business and who are bound by similar confidentiality agreements. This highlights the importance of data protection and privacy within the Bumper Man franchise system.