What constitutes 'valuable consideration' for the Bumper Man franchisee in exchange for assigning the telephone numbers?

According to the 2025 Bumper Man FDD, the 'good and valuable consideration' provided to the franchisee for granting the right to operate a Bumper Man business includes the mutual obligations outlined in the Franchise Agreement. This encompasses the franchisee's commitment to operate the business according to the franchisor's System and Marks.

Specifically, regarding telephone numbers, at the Franchisor's option, the franchisee will assign to Bumper Man (or its designee) or cancel any electronic mail address, domain name, search engine, website, or Social Media account that associates Franchisee with Franchisor, the Bumper Business, System, or Marks. The franchisee will notify the telephone company and all telephone directory publishers of the expiration or termination of Franchisee's right to use any telephone, telecopy, or other numbers and any telephone directory listings associated with any Mark, authorize the transfer of such numbers and directory listings to Franchisor in accordance with Exhibit G, or, at Franchisor's direction, instruct the telephone company to forward all calls made to Franchisee's telephone numbers to numbers Franchisor specifies.

This means that upon termination or expiration of the franchise agreement, the franchisee must transfer control of all associated communication methods to Bumper Man. This includes phone numbers, email addresses, websites, and social media accounts. The franchisee must also inform relevant parties, such as the telephone company, of the transfer or termination of these communication channels. This ensures that Bumper Man maintains control over its brand identity and customer communications even after a franchise agreement ends.