Under what conditions can a Bombs Away franchisee make public statements regarding Bombs Away?
Bombs_Away Franchise · 2024 FDDAnswer from 2024 FDD Document
- 9.1 Approval and Implementation. Franchisee shall not conduct any marketing, advertising or public relations activities (including websites, online advertising, social media marketing or presence, and sponsorships) that have not been approved by Bombs Away Franchising. Bombs Away Franchising may (but is not obligated to) operate all "social media" accounts on behalf of the System, or it may permit franchisees to operate one or more accounts. Franchisee must comply with any System Standards regarding marketing, advertising, and public relations, include any social media policy that Bombs Away Franchising may prescribe. Franchisee shall implement any marketing plans or campaigns determined by Bombs Away Franchising.
- 9.2 Use By Bombs Away Franchising. Bombs Away Franchising may use any marketing materials or campaigns developed by or on behalf of Franchisee, and Franchisee hereby grants an unlimited, perpetual, royalty-free license to Bombs Away Franchising for such purpose.
Source: Item 22 — CONTRACTS (FDD pages 35–36)
What This Means (2024 FDD)
According to Bombs Away's 2024 Franchise Disclosure Document, a franchisee must obtain approval from Bombs Away Franchising before conducting any marketing, advertising, or public relations activities. This includes websites, online advertising, social media marketing or presence, and sponsorships. Bombs Away Franchising has the option, but not the obligation, to manage all social media accounts on behalf of the entire Bombs Away system, or they may allow franchisees to operate their own accounts.
Bombs Away franchisees must adhere to all System Standards related to marketing, advertising, and public relations, including any social media policies that Bombs Away Franchising may establish. Franchisees are also required to implement any marketing plans or campaigns determined by Bombs Away Franchising.
Bombs Away Franchising retains the right to use any marketing materials or campaigns developed by or for the franchisee. The franchisee grants Bombs Away an unlimited, perpetual, royalty-free license for such use. This gives Bombs Away significant control over the brand's public image and messaging, ensuring consistency across all franchise locations.