Does the Bombs Away System include marketing plans and concepts?
Bombs_Away Franchise · 2024 FDDAnswer from 2024 FDD Document
A. Bombs Away Franchising and its affiliate Bombs Away Brand, LLC, have created and own a system (the "System") for developing and operating a service business providing pooper scooper and pet waste management services to residential and commercial customers, under the trade name "Bombs Away".
- B. The System includes (1) methods, procedures, and standards for developing and operating a Bombs Away business, (2) particular products and services, (3) the Marks, (4) training programs, (5) business knowledge, (6) marketing plans and concepts, and (7) other mandatory or optional elements as determined by Bombs Away Franchising from time to time.
Source: Item 22 — CONTRACTS (FDD pages 35–36)
What This Means (2024 FDD)
According to Bombs Away's 2024 Franchise Disclosure Document, the Bombs Away System includes marketing plans and concepts. Specifically, the franchise agreement states that the Bombs Away System encompasses methods, procedures, and standards for operating a Bombs Away business, particular products and services, the Marks, training programs, business knowledge, marketing plans and concepts, and other elements determined by Bombs Away Franchising. This indicates that franchisees will be provided with established marketing strategies and ideas as part of the overall business system.
Bombs Away franchisees are required to adhere to Bombs Away Franchising's marketing guidelines and obtain approval for any marketing activities they undertake. Bombs Away Franchising has the right to use any marketing materials developed by franchisees. Bombs Away Franchising may establish a Marketing Fund to promote the System on various levels, using contributions from franchisees for marketing, advertising, and public relations efforts.
Franchisees are also obligated to spend a minimum of 5% of their gross sales each month on marketing the Bombs Away business, and they must develop a market introduction plan for approval before opening. This shows that marketing is a critical and well-defined aspect of the Bombs Away franchise system, with franchisees expected to actively participate in both local and broader marketing initiatives.