For what purpose can the Bombs Away franchisee use the licensed customer data?
Bombs_Away Franchise · 2024 FDDAnswer from 2024 FDD Document
- 11.5 Business Data. All customer data and other non-public data generated by the Business is Confidential Information and is exclusively owned by Bombs Away Franchising. Bombs Away Franchising hereby licenses such data back to Franchisee without charge solely for Franchisee's use in connection with the Business for the term of this Agreement.
Source: Item 22 — CONTRACTS (FDD pages 35–36)
What This Means (2024 FDD)
According to Bombs Away's 2024 Franchise Disclosure Document, all customer data generated by the franchise is considered confidential information and is exclusively owned by Bombs Away Franchising. However, Bombs Away licenses this data back to the franchisee.
The franchisee can only use this licensed customer data in connection with their Bombs Away Business and only for the term of the Franchise Agreement. This means the franchisee cannot use the data for any other business ventures or purposes outside of operating their Bombs Away franchise.
Upon termination of the Franchise Agreement, the franchisee's right to use the customer data also ends, as the license is only valid during the agreement's term. This is a fairly standard practice in franchising, as the customer data is a valuable asset that contributes to the brand's overall value and is typically retained by the franchisor.