What is the primary geographic focus of media coverage used by Bombs Away for advertising?
Bombs_Away Franchise · 2024 FDDAnswer from 2024 FDD Document
Our obligation. We will use the Marketing Fund only for marketing and related purposes and costs. Media coverage is primarily local. We use outside vendors and consultants to produce advertising. We are not required to spend any amount of advertising in the area or territory where any particular franchisee is located. We will maintain the brand website (which may be paid for by the Marketing Fund). We have no other obligation to conduct advertising.
Your own advertising material. You may use your own advertising or marketing material only with our approval. To obtain our approval, you must submit any proposed advertising or marketing material at least 14 days prior to use. If we do not respond, the material is deemed rejected. If you develop any advertising or marketing materials, we may use those materials for any purpose, without any payment to you.
Advertising council. We do not have an advertising council composed of franchisees. The franchise agreement does not give us the power to form an advertising council.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 18–23)
What This Means (2024 FDD)
According to Bombs Away's 2024 Franchise Disclosure Document, the company's media coverage is primarily local. Bombs Away utilizes outside vendors and consultants to produce advertising materials. It is important to note that Bombs Away is not obligated to spend any specific amount on advertising in the area or territory where a particular franchisee is located. Bombs Away maintains a brand website, which may be funded by the Marketing Fund, but has no other specific advertising obligations.
Prospective franchisees should understand that while Bombs Away focuses on local media coverage, the franchisor retains significant control over advertising materials. Franchisees are permitted to use their own advertising or marketing materials, but only with Bombs Away's prior approval. To obtain approval, franchisees must submit proposed materials at least 14 days before intended use. Failure to receive a response within this timeframe is deemed a rejection.
Furthermore, any advertising or marketing materials developed by a franchisee may be used by Bombs Away for any purpose without compensation to the franchisee. This highlights the importance of aligning local advertising efforts with the overall brand strategy and ensuring compliance with Bombs Away's requirements. Franchisees should factor in the cost of local marketing, which they are required to spend at least 5% of gross sales each month on marketing their business.