What is Bombs Away's obligation regarding maintaining the brand website?
Bombs_Away Franchise · 2024 FDDAnswer from 2024 FDD Document
- G. Website. We will maintain a website for the Bombs Away brand, which will include your business information and telephone number. (Section 5.5)
Advertising
Our obligation. We will use the Marketing Fund only for marketing and related purposes and costs. Media coverage is primarily local. We use outside vendors and consultants to produce advertising. We are not required to spend any amount of advertising in the area or territory where any particular franchisee is located. We will maintain the brand website (which may be paid for by the Marketing Fund). We have no other obligation to conduct advertising.
Your own advertising material. You may use your own advertising or marketing material only with our approval. To obtain our approval, you must submit any proposed advertising or marketing material at least 14 days prior to use. If we do not respond, the material is deemed rejected. If you develop any advertising or marketing materials, we may use those materials for any purpose, without any payment to you.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 18–23)
What This Means (2024 FDD)
According to Bombs Away's 2024 Franchise Disclosure Document, Bombs Away will maintain a website for the Bombs Away brand. This website will include the franchisee's business information and telephone number. Bombs Away may pay for maintaining the brand website through the Marketing Fund. Beyond maintaining the brand website, Bombs Away has no other obligation to conduct advertising.
This means that Bombs Away franchisees can expect the franchisor to host and update a website that promotes the Bombs Away brand and provides basic contact information for their specific location. This is a fairly standard practice in franchising, as it helps ensure brand consistency and provides a central online presence for customers.
However, franchisees should note that Bombs Away's obligation is limited to maintaining the website. Franchisees are responsible for their own advertising and marketing efforts, although they must obtain Bombs Away's approval before using their own advertising or marketing material. Bombs Away can use any advertising or marketing materials developed by the franchisee for any purpose without payment to the franchisee.