Does Bombs Away maintain a website for the Bombs Away brand?
Bombs_Away Franchise · 2024 FDDAnswer from 2024 FDD Document
- G. Website. We will maintain a website for the Bombs Away brand, which will include your business information and telephone number. (Section 5.5)
Advertising
Our obligation. We will use the Marketing Fund only for marketing and related purposes and costs. Media coverage is primarily local. We use outside vendors and consultants to produce advertising. We are not required to spend any amount of advertising in the area or territory where any particular franchisee is located. We will maintain the brand website (which may be paid for by the Marketing Fund). We have no other obligation to conduct advertising.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 18–23)
What This Means (2024 FDD)
According to the 2024 Bombs Away Franchise Disclosure Document, Bombs Away will maintain a website for the brand. The FDD specifies that the website will include the franchisee's business information and telephone number.
Bombs Away also states that it will maintain the brand website, and that the Marketing Fund may pay for it. This implies that franchisees may benefit from increased brand visibility and customer reach through the franchisor's online presence.
Prospective franchisees should confirm with Bombs Away what specific information about their location will be displayed on the website and how the website will be used to generate leads or support local marketing efforts.