Will Bombs Away maintain a website for the Bombs Away brand?
Bombs_Away Franchise · 2024 FDDAnswer from 2024 FDD Document
- G. Website. We will maintain a website for the Bombs Away brand, which will include your business information and telephone number. (Section 5.5)
Advertising
Our obligation. We will use the Marketing Fund only for marketing and related purposes and costs. Media coverage is primarily local. We use outside vendors and consultants to produce advertising. We are not required to spend any amount of advertising in the area or territory where any particular franchisee is located. We will maintain the brand website (which may be paid for by the Marketing Fund). We have no other obligation to conduct advertising.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 18–23)
What This Means (2024 FDD)
According to the 2024 Bombs Away Franchise Disclosure Document, Bombs Away will maintain a website for the brand. The FDD specifies that the website will include the franchisee's business information and telephone number.
Bombs Away also states that it will maintain the brand website, and that the Marketing Fund may pay for it. The franchisor is not obligated to spend any specific amount on advertising in any particular franchisee's area or territory.
This indicates that Bombs Away franchisees will benefit from a Bombs Away brand website managed by the franchisor, which is a common practice in franchising. This website will include the franchisee's contact information, allowing customers to find and contact the local Bombs Away franchise. The website maintenance may be paid for by the Marketing Fund, which franchisees contribute to at a rate of 2% of gross sales per month. However, franchisees should note that Bombs Away is not obligated to spend a specific amount on advertising in their territory.