How does Bombs Away Franchising specify the manner in which a franchisee must sell or issue gift cards?
Bombs_Away Franchise · 2024 FDDAnswer from 2024 FDD Document
- 7.11 Gift Cards, Loyalty Programs, and Incentive Programs. At its own expense, Franchisee shall sell or otherwise issue gift cards, certificates, or other pre-paid systems, and participate in any customer loyalty programs, membership/subscription programs, or customer incentive programs, designated by Bombs Away Franchising, in the manner specified by Bombs Away Franchising in the Manual or otherwise in writing.
Franchisee shall honor all valid gift cards and other pre-paid systems, regardless of whether issued by Franchisee or another Bombs Away business.
Franchisee shall comply with all procedures and specifications of Bombs Away Franchising related to gift cards, certificates, and other pre-paid systems, or related to customer loyalty, membership/subscription, or customer incentive programs.
Source: Item 22 — CONTRACTS (FDD pages 35–36)
What This Means (2024 FDD)
According to Bombs Away's 2024 Franchise Disclosure Document, franchisees are required to sell or issue gift cards, certificates, or other prepaid systems, and participate in any customer loyalty programs, membership/subscription programs, or customer incentive programs designated by Bombs Away. The specific manner in which these cards and programs are to be implemented will be detailed in the Bombs Away manual or provided in writing.
Bombs Away franchisees must honor all valid gift cards and other prepaid systems, regardless of whether the franchisee or another Bombs Away business issued them. This means franchisees are responsible for liabilities arising from gift cards sold across the entire Bombs Away system, not just those they personally sold.
Furthermore, franchisees must comply with all procedures and specifications established by Bombs Away related to these gift cards, certificates, and other prepaid systems, as well as customer loyalty, membership/subscription, or customer incentive programs. This gives Bombs Away significant control over how franchisees manage these programs and ensures consistency across the brand.