factual

Does Bombs Away Franchising have a social media policy that franchisees must follow?

Bombs_Away Franchise · 2024 FDD

Answer from 2024 FDD Document

  • 9.1 Approval and Implementation. Franchisee shall not conduct any marketing, advertising or public relations activities (including websites, online advertising, social media marketing or presence, and sponsorships) that have not been approved by Bombs Away Franchising. Bombs Away Franchising may (but is not obligated to) operate all "social media" accounts on behalf of the System, or it may permit franchisees to operate one or more accounts. Franchisee must comply with any System Standards regarding marketing, advertising, and public relations, include any social media policy that Bombs Away Franchising may prescribe. Franchisee shall implement any marketing plans or campaigns determined by Bombs Away Franchising.

Source: Item 22 — CONTRACTS (FDD pages 35–36)

What This Means (2024 FDD)

According to Bombs Away's 2024 Franchise Disclosure Document, franchisees must adhere to any social media policy that Bombs Away Franchising prescribes. Bombs Away Franchising maintains control over marketing and advertising activities, including social media. Franchisees are not allowed to conduct any marketing, advertising, or public relations activities, including social media, without prior approval from Bombs Away Franchising.

Bombs Away Franchising has the option to manage all social media accounts for the system or allow franchisees to operate their own accounts. Regardless of who operates the accounts, franchisees are obligated to follow the System Standards related to marketing, advertising, and public relations, which includes any social media policies set by Bombs Away Franchising.

This means that a Bombs Away franchisee's social media presence and activities are subject to the franchisor's oversight and control. Franchisees need to seek approval for their marketing initiatives and comply with the established social media policy to ensure brand consistency and adherence to Bombs Away's standards. This is a fairly typical arrangement in franchising, as franchisors want to protect their brand image.

Disclaimer: This information is extracted from the 2024 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.