Can Bombs Away Franchising permit franchisees to operate social media accounts?
Bombs_Away Franchise · 2024 FDDAnswer from 2024 FDD Document
- 9.1 Approval and Implementation. Franchisee shall not conduct any marketing, advertising or public relations activities (including websites, online advertising, social media marketing or presence, and sponsorships) that have not been approved by Bombs Away Franchising. Bombs Away Franchising may (but is not obligated to) operate all "social media" accounts on behalf of the System, or it may permit franchisees to operate one or more accounts. Franchisee must comply with any System Standards regarding marketing, advertising, and public relations, include any social media policy that Bombs Away Franchising may prescribe. Franchisee shall implement any marketing plans or campaigns determined by Bombs Away Franchising.
Source: Item 22 — CONTRACTS (FDD pages 35–36)
What This Means (2024 FDD)
According to Bombs Away's 2024 Franchise Disclosure Document, Bombs Away Franchising has the option to allow franchisees to operate social media accounts. Bombs Away Franchising may choose to manage all social media accounts for the entire Bombs Away system, or it may permit franchisees to operate one or more accounts.
However, franchisees must adhere to any System Standards established by Bombs Away Franchising regarding marketing, advertising, and public relations, which includes any social media policies. Franchisees are also required to implement any marketing plans or campaigns determined by Bombs Away Franchising.
This means that while franchisees may have the opportunity to manage social media accounts, they must obtain approval from Bombs Away Franchising for their activities and comply with all established guidelines. Bombs Away Franchising retains control over the brand's online presence and marketing strategies, ensuring consistency and adherence to brand standards across all franchise locations.