Does Bombs Away Franchising have to approve a Bombs Away franchisee's website?
Bombs_Away Franchise · 2024 FDDAnswer from 2024 FDD Document
- 9.1 Approval and Implementation. Franchisee shall not conduct any marketing, advertising or public relations activities (including websites, online advertising, social media marketing or presence, and sponsorships) that have not been approved by Bombs Away Franchising. Bombs Away Franchising may (but is not obligated to) operate all "social media" accounts on behalf of the System, or it may permit franchisees to operate one or more accounts. Franchisee must comply with any System Standards regarding marketing, advertising, and public relations, include any social media policy that Bombs Away Franchising may prescribe. Franchisee shall implement any marketing plans or campaigns determined by Bombs Away Franchising.
- 9.2 Use By Bombs Away Franchising. Bombs Away Franchising may use any marketing materials or campaigns developed by or on behalf of Franchisee, and Franchisee hereby grants an unlimited, perpetual, royalty-free license to Bombs Away Franchising for such purpose.
- 9.3 Marketing Fund. Bombs Away Franchising may establish a Marketing Fund to promote the System on a local, regional, national, and/or international level. If Bombs Away Franchising has established a Marketing Fund:
- (a) Separate Account. Bombs Away Franchising shall hold the Marketing Fund Contributions from all franchisees in one or more bank accounts separate from Bombs Away Franchising's other accounts.
- (b) Use. Bombs Away Franchising shall use the Marketing Fund only for marketing, advertising, and public relations materials, programs and campaigns (including at local, regional, national, and/or international level), and related overhead. The foregoing includes such activities
Source: Item 22 — CONTRACTS (FDD pages 35–36)
What This Means (2024 FDD)
According to Bombs Away's 2024 Franchise Disclosure Document, franchisees must get approval from Bombs Away Franchising before conducting any marketing, advertising, or public relations activities. This includes websites, online advertising, social media marketing or presence, and sponsorships.
Bombs Away Franchising has the option, but not the obligation, to manage all social media accounts for the Bombs Away system, or they may allow franchisees to operate one or more accounts. Franchisees must adhere to all System Standards related to marketing, advertising, and public relations, including any social media policies Bombs Away Franchising establishes.
Bombs Away Franchising can use any marketing materials or campaigns developed by or for the franchisee, and the franchisee grants Bombs Away Franchising an unlimited, perpetual, royalty-free license for this purpose. Bombs Away Franchising may also establish a Marketing Fund to promote the system at various levels (local, regional, national, or international).