Does Bombs Away Franchising have to approve a Bombs Away franchisee's social media marketing?
Bombs_Away Franchise · 2024 FDDAnswer from 2024 FDD Document
- 9.1 Approval and Implementation. Franchisee shall not conduct any marketing, advertising or public relations activities (including websites, online advertising, social media marketing or presence, and sponsorships) that have not been approved by Bombs Away Franchising. Bombs Away Franchising may (but is not obligated to) operate all "social media" accounts on behalf of the System, or it may permit franchisees to operate one or more accounts. Franchisee must comply with any System Standards regarding marketing, advertising, and public relations, include any social media policy that Bombs Away Franchising may prescribe. Franchisee shall implement any marketing plans or campaigns determined by Bombs Away Franchising.
- 9.2 Use By Bombs Away Franchising. Bombs Away Franchising may use any marketing materials or campaigns developed by or on behalf of Franchisee, and Franchisee hereby grants an unlimited, perpetual, royalty-free license to Bombs Away Franchising for such purpose.
Source: Item 22 — CONTRACTS (FDD pages 35–36)
What This Means (2024 FDD)
According to Bombs Away's 2024 Franchise Disclosure Document, franchisees must obtain approval from Bombs Away Franchising before conducting any marketing, advertising, or public relations activities. This includes websites, online advertising, social media marketing or presence, and sponsorships.
Bombs Away Franchising has the option to manage all social media accounts for the system or allow franchisees to operate their own accounts. Franchisees must adhere to any System Standards related to marketing, advertising, and public relations, including any social media policies set by Bombs Away Franchising. Franchisees are also required to implement any marketing plans or campaigns determined by Bombs Away Franchising.
Bombs Away Franchising retains the right to use any marketing materials or campaigns developed by or for the franchisee, granting Bombs Away Franchising an unlimited, perpetual, royalty-free license for such use. This level of control ensures brand consistency and allows Bombs Away to maintain a unified marketing strategy across all franchise locations.