For Big Apple Bagels, what is the purpose of digital marketing?

According to the 2025 Big Apple Bagels Franchise Disclosure Document, digital marketing is used to help the brand connect with customers. Big Apple Bagels utilizes multiple channels such as content marketing, influencer marketing, SEO (Search Engine Optimization), social media, and online advertising.

For a prospective franchisee, this means that Big Apple Bagels recognizes the importance of having an online presence and actively works to engage with customers through various digital platforms. This is a common practice in the franchise industry, as digital marketing can be a cost-effective way to reach a large audience and build brand awareness.

Franchisees should inquire about the specific digital marketing strategies and resources that Big Apple Bagels provides, as well as any requirements or guidelines for their own digital marketing efforts. Understanding the franchisor's approach to digital marketing can help franchisees effectively promote their location and attract customers.