What was the marketing fund revenue for Big Apple Bagels in 2022?
Big_Apple_Bagels Franchise · 2025 FDDAnswer from 2025 FDD Document
| 2024 | 2023 | 2022 | ||
|---|---|---|---|---|
| Revenues | ||||
| Royalty fees from franchised stores | $ 1,994,814 | $ 1,944,894 | $ 1,838,276 | |
| Franchise fees and other | 160,133 | 98,773 | 97,626 | |
| Marketing fund revenue | 1,176,663 | 1,243,890 | 1,081,320 | |
| Total Revenues | 3,331,610 | 3,287,557 | 3,017,222 |
Source: Item 23 — RECEIPTS (FDD pages 87–319)
What This Means (2025 FDD)
According to Big Apple Bagels' 2025 Franchise Disclosure Document, the marketing fund revenue for the brand in 2022 was $1,081,320. This revenue is collected and used for advertising and promotional activities to benefit Big Apple Bagels franchisees. These activities aim to increase brand awareness and attract customers to individual franchise locations.
The marketing fund is a common practice in franchising, where franchisees contribute a percentage of their sales to a central fund managed by the franchisor. This allows for coordinated marketing efforts that can be more effective than individual franchisees marketing on their own. The franchisor typically has discretion over how the marketing funds are spent, but they are generally expected to use the funds in a way that benefits the entire franchise system.
As a prospective franchisee, it's important to understand how the marketing fund is managed and how the funds are allocated. Reviewing the FDD and asking the franchisor for details on past marketing campaigns and future plans can provide valuable insights. Understanding the marketing strategy and the potential return on investment is crucial for evaluating the overall value of the Big Apple Bagels franchise opportunity.