What was the marketing fund expense for Big Apple Bagels in 2023?
Big_Apple_Bagels Franchise · 2025 FDDAnswer from 2025 FDD Document
| 2024 | 2023 | 2022 | ||
|---|---|---|---|---|
| Revenues | ||||
| Royalty fees from franchised stores | $ 1,994,814 | $ 1,944,894 | $ 1,838,276 | |
| Franchise fees and other | 160,133 | 98,773 | 97,626 | |
| Marketing fund revenue | 1,176,663 | 1,243,890 | 1,081,320 | |
| Total Revenues | 3,331,610 | 3,287,557 | 3,017,222 | |
| Operating Costs and Expenses | ||||
| License fee | 603,385 | 572,227 | 540,564 | |
| Payroll and related expenses | 601,402 | 536,846 | 471,779 | |
| Professional service fees | 70,367 | 60,934 | 59,380 | |
| Advertising and promotion expense | 1,903 | 12,186 | 14,801 | |
| Franchise-related expenses | 10,893 | 4,515 | 17,771 | |
| Travel | 16,514 | 23,331 | 16,332 | |
| Bad debt expense (recoveries) | 22,355 | 18,081 | (3,005) | |
| Depreciation and amortization | - | - | 749 | |
| Occupancy | 67,589 | 68,263 | 65,548 | |
| Insurance expense | 25,320 | 27,649 | 30,789 | |
| Employee benefit expense | 87,604 | 72,539 | 76,249 | |
| Loss on sales-type lease termination | 11,659 | - | - | |
| Other | 34,253 | 36,628 | 47,099 | |
| Marketing fund expense | 1,176,663 | 1,243,890 | 1,081,320 | |
| Total Operating Costs and Expenses | 2,729,907 | 2,677,089 | 2,419,376 |
Source: Item 23 — RECEIPTS (FDD pages 87–319)
What This Means (2025 FDD)
According to Big Apple Bagels' 2025 Franchise Disclosure Document, the marketing fund expense for the brand in 2023 was $1,243,890. This figure represents the total amount Big Apple Bagels spent from the marketing fund during that year.
For a prospective franchisee, this number provides insight into the scale of marketing efforts undertaken by Big Apple Bagels. It demonstrates the brand's investment in advertising and promotional activities, which can be crucial for attracting customers and building brand awareness. A significant marketing fund expense suggests that Big Apple Bagels is actively working to support its franchisees through marketing initiatives.
It's important to note that while this figure represents the total expense, it doesn't detail how the funds were allocated across different marketing channels (e.g., digital advertising, print media, local store marketing). Franchisees may want to inquire about the specific marketing strategies and the effectiveness of these expenditures to understand how the marketing fund benefits their individual locations. Also, the marketing fund revenue for 2023 was the same as the marketing fund expense, meaning that the brand spent all of the marketing funds it collected that year.