factual

Is a Big Apple Bagels franchisee required to participate in customer feedback programs?

Big_Apple_Bagels Franchise · 2025 FDD

Answer from 2025 FDD Document

  • p. Mobile Applications and On-line Ordering Programs. Franchisee must participate in Mobile Application ("App") and On-line Ordering Programs required by Franchisor and may not, without the prior written authorization of BAB, use any Mobile Apps or participate in any programs that are not coordinated by BAB.

Source: Item 22 — CONTRACTS (FDD pages 86–87)

What This Means (2025 FDD)

Based on the 2025 Big Apple Bagels Franchise Disclosure Document, there is no explicit mention of a mandatory customer feedback program. However, the document outlines several requirements related to technology and marketing that could involve indirect customer feedback.

Specifically, Big Apple Bagels franchisees must participate in any Mobile Application ("App") and On-line Ordering Programs required by the franchisor. These digital platforms often include features for customers to leave reviews, ratings, or comments on their experience. While not explicitly stated as a "customer feedback program," these platforms inherently provide a channel for customer feedback that the franchisee is obligated to use.

Additionally, the franchisor retains control over digital marketing and social media postings for the franchisee's store. This suggests that Big Apple Bagels may monitor and manage online reputation and customer sentiment, potentially using this information to guide franchisees on improving customer service. While the franchisee may participate in social media content, the franchisor has the final say, indicating a centralized approach to managing the brand's online image and customer interactions. Therefore, while a specific "customer feedback program" isn't mentioned, franchisees are likely to engage with customer opinions through required digital platforms and franchisor-managed marketing efforts.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.