How should a Big Apple Bagels franchisee display the Marks?
Big_Apple_Bagels Franchise · 2025 FDDAnswer from 2025 FDD Document
suffix or other modifying words, nicknames, terms, designs or symbols, or in any modified form (including, without limitation, any local or special adaptations or artistic variations of any of the Marks), nor may Franchisee use any Mark in connection with the sale of any unauthorized product or service or in any other manner not expressly authorized in writing by Franchisor. Franchisee shall not for his own account register the Marks or use the Marks on any form of technology, including, but not limited to, websites, Social Media, or Mobile Applications. Franchisee agrees to display the Marks prominently and in the manner prescribed by Franchisor on signs, forms, and other materials and articles. Further, Franchisee agrees to give such notices of trademark or service mark ownership or registration and copyrights as Franchisor specifies and to obtain such fictitious or assumed name registrations as may be required under applicable law. Any and all uses of any of the Marks shall include such information and samples as Franchisor may require. Franchisee may not use "Big Apple Bagels," "BAB," "My Favorite Muffin," "MFM," "Brewster's," or a derivative thereof in its corporate, assumed, or other formal name.
Source: Item 22 — CONTRACTS (FDD pages 86–87)
What This Means (2025 FDD)
According to Big Apple Bagels' 2025 Franchise Disclosure Document, franchisees must prominently display the Marks, which include the trademark and service mark "Big Apple Bagels" plus logos, designs, and other commercial symbols authorized by Big Apple Bagels. The Marks must be displayed on signs, forms, and other materials as prescribed by the franchisor. Franchisees must also provide notices of trademark, service mark ownership, or copyrights as specified by Big Apple Bagels and obtain any required fictitious or assumed name registrations as required by law. All uses of the Marks must include information and samples as Big Apple Bagels may require.
Furthermore, franchisees cannot use "Big Apple Bagels," "BAB," "My Favorite Muffin," "MFM," or "Brewster's" (or any derivatives) in their corporate, assumed, or other formal name. They are also prohibited from using the Marks with any unauthorized product or service or in any manner not expressly authorized by Big Apple Bagels in writing. Franchisees cannot register the Marks for their own account or use them on any form of technology, including websites, social media, or mobile applications.
Big Apple Bagels retains control over digital marketing, including aspects related to a franchisee's store. Franchisees cannot engage in digital marketing that uses the Marks or relates to their Big Apple Bagels store unless they obtain written consent from Big Apple Bagels and comply with their guidelines. This ensures brand consistency and quality control across all Big Apple Bagels locations and marketing efforts.