Does a Big Apple Bagels franchisee consent to the use of their name and photograph?

According to Big Apple Bagels' 2025 Franchise Disclosure Document, franchisees consent to the use of their name, photograph, and certain business-related data for promotional purposes. Specifically, Big Apple Bagels is permitted to use the franchisee's name, photograph, biographical data, and financial data concerning the operation of the franchisee's business. Big Apple Bagels can also use photographs of the interior and exterior of the franchisee's store in its advertising and other literature to promote the franchise.

This clause allows Big Apple Bagels to showcase its franchisees and their stores in its marketing materials. This could involve featuring successful franchisees in brochures, on the company website, or in other promotional content. The inclusion of financial data suggests that Big Apple Bagels might highlight the financial performance of specific franchise locations to attract new franchisees or investors.

While this provision grants Big Apple Bagels the right to use this information, it also implies a potential benefit for franchisees. Being featured in Big Apple Bagels' advertising could increase a franchisee's visibility and potentially attract more customers to their location. However, franchisees should be aware of the extent to which their personal and business information may be used and ensure they are comfortable with these terms before signing the franchise agreement.