Where can I find information about 'Social Media' requirements for a Big Apple Bagels franchise?

According to Big Apple Bagels's 2025 Franchise Disclosure Document, Item 22, 'Contracts,' provides details regarding social media requirements for franchisees. Specifically, it states that Big Apple Bagels retains sole control over the creation, establishment, ownership, and monitoring of all social media postings related to a franchisee's store.

Big Apple Bagels does allow franchisees to participate in the content and maintenance of social media for their store, but this is strictly controlled. Franchisees must adhere to the company's guidelines, and Big Apple Bagels reserves the right to alter or delete any postings made by the franchisee. This indicates that while franchisees can contribute, the franchisor has the final say in what is communicated on social media platforms.

This level of control is common in franchising to maintain brand consistency and manage reputation. A prospective franchisee should carefully review these guidelines and understand the extent to which they can express their own ideas and engage with customers on social media. It is important to clarify what types of content are permitted, the approval process for posts, and any training or support provided by Big Apple Bagels for social media management.