What is the fee for unauthorized use of marks related to a Big Apple Bagels franchise?
Big_Apple_Bagels Franchise · 2025 FDDAnswer from 2025 FDD Document
| Type of Fee | Amount | Due Date | Remarks |
|---|---|---|---|
| Fee for Unauthorized Use of Marks | $100 per day | On demand, beginning on the 1st day of default | You must pay a $100 per day fee if you make any unauthorized use of the Marks in any manner or in any media, including but not limited to signage, menus, advertising, or Internet, and including unauthorized use during the term of the Franchise Agreement, or subsequent to its expiration or termination for any reason. |
Source: Item 6 — OTHER FEES (FDD pages 21–25)
What This Means (2025 FDD)
According to Big Apple Bagels's 2025 Franchise Disclosure Document, franchisees who make unauthorized use of the company's marks will incur a fee. This fee amounts to $100 per day, beginning on the first day of the default. This applies to any unauthorized use of Big Apple Bagels's marks in any manner or media.
This fee covers unauthorized use during the term of the Franchise Agreement, as well as after its expiration or termination for any reason. The marks include but are not limited to signage, menus, advertising, or Internet usage.
This is a fairly standard clause in franchise agreements, as franchisors must protect their trademarks and brand identity. Unauthorized use can confuse customers and dilute the brand's value, so Big Apple Bagels enforces this provision to maintain consistency and protect its intellectual property. Franchisees should ensure they fully understand the permitted uses of Big Apple Bagels's marks to avoid incurring these daily fees.