Can a Big Apple Bagels developer use the Marks on the Internet?
Big_Apple_Bagels Franchise · 2025 FDDAnswer from 2025 FDD Document
- B. Developer shall not use any Mark as part of any corporate or trade name or with any prefix, suffix, or other modifying words, terms, designs, or symbols, or in any modifying words, terms, designs, or symbols, or in any modified form, nor may Developer use any Mark in connection with any business or activity, other than the business conducted by Developer pursuant to Franchise Agreements entered into between Developer and Franchisor, or in any other manner not explicitly authorized in writing by Franchisor. Developer shall not register the Marks on the Internet or any other computer on-line service, and shall not use the Marks on the Internet in any manner.
Source: Item 23 — RECEIPTS (FDD pages 87–319)
What This Means (2025 FDD)
According to the 2025 Big Apple Bagels Franchise Disclosure Document, a developer is explicitly prohibited from registering or using the Big Apple Bagels Marks on the Internet. The Marks include the brand name "Big Apple Bagels" and associated logos. This restriction extends to any computer on-line service. This means a developer cannot use the Big Apple Bagels trademark in any domain name, social media handle, or in any other online capacity without explicit written authorization from Big Apple Bagels.
This restriction is in place to protect the brand's uniformity and reputation. Big Apple Bagels maintains control over its brand identity online to ensure customers have a consistent experience and to prevent any unauthorized or misleading use of its trademarks. This also allows Big Apple Bagels to manage its online presence and marketing strategies effectively.
For a prospective Big Apple Bagels developer, this means they must adhere strictly to the franchisor's guidelines regarding online marketing and advertising. Any online presence must be approved and managed in accordance with Big Apple Bagels's standards. Failure to comply with these regulations could result in a breach of the development agreement and potential legal consequences. Developers should seek clarification from Big Apple Bagels on the specific guidelines for online usage of the Marks to ensure compliance.