What branded items are Big Apple Bagels stores devoted to selling?

According to the 2025 Big Apple Bagels Franchise Disclosure Document, Big Apple Bagels stores, also known as BAGELS Stores, are primarily devoted to selling specific branded items. These include "Big Apple Bagels" branded bagels and cream cheeses, "My Favorite Muffin" branded muffins, and "Brewster's" branded coffee. These items are intended for on-premises consumption as well as retail and wholesale distribution.

Prospective franchisees should note that the core identity of a Big Apple Bagels store is tied to these specific brands. The success of the franchise depends on maintaining the quality and uniformity of these branded products. The FDD emphasizes the importance of protecting and preserving the goodwill associated with these brands.

While Big Apple Bagels stores focus on these core branded items, the document also mentions the possibility of selling other authorized and approved products and services. Franchisees should inquire about any additional products or services they may be permitted or required to offer, as these could impact revenue streams and operational complexity.

It is important for potential franchisees to understand that while Brewster's coffee products are sold in most franchised units, the company does not actively market Brewster's as stand-alone franchises. This highlights the strategic importance of Big Apple Bagels and My Favorite Muffin as the primary franchise concepts within the BAB Systems, Inc. portfolio.