What is the purpose of the Brand and System Development Fund for Best In Class Education Center?
Best_In_Class_Education_Center Franchise · 2025 FDDAnswer from 2025 FDD Document
[Item 11: FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING]
Brand and System Development Fund
We currently administer a Brand Fund to promote public awareness of our brand and improve our System. We may use the Brand Fund to pay for any of the following:
- developing, distributing or administering advertising and marketing materials and programs
- conducting and administering promotions, contests or giveaways
- public and consumer relations and publicity
- brand development
- sponsorships and charitable and nonprofit donations and events
- research and development of technology, products and services
- website development and search engine optimization
- development, maintenance and promotion of an ecommerce platform
- development and implementation of quality control programs
- conducting market research
- reimbursing us for costs we incur to host franchisee conferences
- changes and improvements to the System
- fees and expenses charged by advertising agencies we engage to provide marketing services
- collecting and accounting for brand fund fees and preparing financial accountings of the Brand Fund
- any other programs or activities we deem appropriate to promote or improve the System
- reimbursing us for administrative, overhead and other expenses we incur to administer the Brand Fund, including compensation paid to our personnel for time spent working on Brand Fund matters
We direct and have complete control and discretion over all advertising programs paid for by the Brand Fund, including the creative concepts, content, materials, endorsements, frequency, placement and media used. Advertising any be local, regional or national in coverage and utilize any media we deem appropriate, including digital, print, television, radio and billboard media. The source of advertising will be in-house as well as through a regional advertising agency that we engage. The Brand Fund will not be used to pay for advertisements principally directed at selling additional franchises, although consumer advertising may include notations such as "franchises available" and one or more pages on our website may promote the franchise opportunity.
Brand and System Development Fund
The Brand Fund is not a trust. We have no fiduciary obligations or liability to you with respect to our administration of the Brand Fund. Once established, we may discontinue the Brand Fund on 30 days' notice.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 24–32)
What This Means (2025 FDD)
According to the 2025 Best In Class Education Center FDD, the Brand and System Development Fund is used to promote public awareness of the brand and improve the franchise system. The fund may be used for various activities related to advertising, marketing, and brand development. These activities include developing and distributing advertising materials, conducting promotions, managing public relations, and brand development.
Additionally, the Brand Fund can be allocated to sponsorships, charitable donations, research and development of technology and products, website development, and the maintenance of an e-commerce platform. It also supports the development and implementation of quality control programs, market research, and franchisee conferences. The fund can also be used for changes and improvements to the Best In Class Education Center system, covering fees and expenses for advertising agencies, and administrative costs associated with managing the Brand Fund, including staff compensation.
Best In Class Education Center maintains complete control over all advertising programs funded by the Brand Fund, including creative content, placement, and media channels. Advertising can be local, regional, or national, utilizing various media such as digital, print, television, and radio. The advertising may be conducted in-house or through an external advertising agency. While the Brand Fund is not primarily used to sell franchises, advertisements may include franchise availability notices. Franchisees should note that the Brand Fund is not a trust, and Best In Class Education Center has no fiduciary obligations regarding its administration, and the fund may be discontinued with 30 days' notice.