What are some examples of 'Alternative Channels of Distribution' for Best In Class Education Center?
Best_In_Class_Education_Center Franchise · 2025 FDDAnswer from 2025 FDD Document
- "Alternative Channels of Distribution" means any channel of distribution other than retail sales made to students or their parents while present at a Center or Satellite Office, including, but not limited to: (a) the sale of educational products (such as educational DVDs, software programs, curriculum, tapes or books) through direct marketing (such as over the Internet or through catalogs or telemarketing) or from outlets other than a Center (such as retail stores, schools or other educational facilities); (b) the sale of educational products or programs (including licensing of the LMS platform) to school districts, home school organizations, non-profit organizations and other businesses that do not operate under the Marks; (c) the sale of educational products or services at wholesale; and (d) providing "on-site" tutoring or educational classes at schools or at students' homes.
Source: Item 23 — RECEIPT (FDD pages 47–204)
What This Means (2025 FDD)
According to the 2025 Best In Class Education Center FDD, 'Alternative Channels of Distribution' refers to methods of selling educational products and services outside of the traditional retail setting at a Best In Class Education Center or Satellite Office.
Specifically, Best In Class Education Center defines this to include several avenues: (a) selling educational materials like DVDs, software, curriculum, tapes, or books through direct marketing methods such as the internet, catalogs, or telemarketing, or through outlets other than a Best In Class Education Center, such as retail stores, schools, or other educational facilities; (b) selling educational products or programs, including licensing the LMS platform, to school districts, home school organizations, non-profit organizations, and other businesses not operating under the Best In Class Education Center brand; (c) selling educational products or services at wholesale prices; and (d) providing tutoring or educational classes "on-site" at schools or students' homes.
For a prospective franchisee, this definition clarifies the scope of sales activities that are considered outside of the standard center-based model. It outlines opportunities to expand revenue streams through different channels, such as online sales, partnerships with educational institutions, and direct provision of services at external locations. However, the FDD also states that franchisees may not market or sell through Alternative Channels of Distribution, so it is important to understand any restrictions Best In Class Education Center places on these channels.