romissory Note, lease, or other obligation.

ITEM 11 FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING

We will provide the services described in this Item 11 through our affiliate, AB Inc., and its employees.

Except as listed below, we are not required to provide you with any assistance.

Pre-Opening Obligations. Before you open the Franchised Business:

• A. We will provide the Training Program described in this Item to you and your senior management level employees. You must pay for your travel and related expenses. (Franchise Agreement, Section 5.1)

• B. We will assist you with ordering the Equipment Package and required technology, signs, fixtures, furnishings, inventory, and supplies from designated vendors. (Franchise Agreement, Section 4.1)

• C. We will provide you with a copy of, or electronic access to, the Operations Manual. (Franchise Agreement, Section 12)

• D. We will set you up with access to one or more websites and/or mobile applications that are open only to franchisees (the "Franchisee Portal"), if applicable. We may use the Franchisee Portal for communications, training, or other purposes and may require you to

• use it for reporting or other purposes. (Franchise Agreement, Section 6.8)

• E. We will help you set up an account with the designated Call Center, if applicable. (Franchise Agreement, Section 6.6)

• F. We will provide you with information on how to acquire the required software package or other comparable software packages we designate. (Franchise Agreement, Section 6.7)

• G. We will work with you on creating a pre-opening and grand opening marketing plan for the Franchised Business. (Franchise Agreement, Section 10.3)

• H. We will provide opening support and assistance as we deem appropriate, at the time(s) and in the manner we determine. If you request opening support beyond what we customarily furnish to Franchised Businesses, and if we agree to furnish the additional support, then we will have the right to impose a fee, plus expenses, for providing the agreed additional support. (Franchise Agreement, Section 4.6)

Continuing Obligations. During the operation of the Franchised Business, we will:

• A. Make available additional required and optional training programs as we deem appropriate. (Franchise Agreement, Section 5.2)
• B. Develop and maintain the Brand Standards. (Franchise Agreement, Section 6.1)
• C. Manage the operation of the Franchisee Portal, if applicable. (Franchise Agreement, Section 6.8)
• D. Notify you, via the Operations Manual or otherwise, when we establish specifications, require approval of vendors, or designate specific vendors for particular items. (Franchise Agreement, Section 6.10)
• E. Manage our Brand Standards assessment program. (Franchise Agreement, Section 6.20)
• F. Manage the Brand Fund, as described below in this Item, and make available to you any creative materials financed by the Brand Fund. You agree to pay or to reimburse us for any costs to reproduce the materials and/or to customize the materials for your use. (Franchise Agreement, Section 10.2)
• G. Review your proposed advertising and promotional plans and materials. (Franchise Agreement, Section 10.6)
• H. Manage social media accounts, profiles, pages, and registrations that promote the Marks or the Franchised Business, if we require them to be registered in our name. (Franchise Agreement, Section 10.10)
• I. If we offer a customer warranty and/or satisfaction guarantee to your customers, monitor and manage compliance with the warranty/satisfaction guarantee program. (Franchise Agreement, Section 6.17)
• J. Manage contracts and relationships with Key Accounts as defined in Item 12 below.

Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 46–57)