Will Benjamin Franklin Plumbing make available any creative materials financed by the Brand Fund?
Benjamin_Franklin_Plumbing Franchise · 2025 FDDAnswer from 2025 FDD Document
- 10.2.2 We will make available to you any creative materials financed by the Brand Fund.
If you request specific materials to be produced or customized for you, then once you approve the requested materials, you agree to pay or to reimburse us for any costs to reproduce the materials and/or to customize the materials for your use.
Source: Item 23 — RECEIPTS (FDD pages 88–312)
What This Means (2025 FDD)
According to the 2025 Benjamin Franklin Plumbing Franchise Disclosure Document, Benjamin Franklin Plumbing will make available to franchisees any creative materials financed by the Brand Fund. If a franchisee requests specific materials to be produced or customized, they must approve the requested materials and agree to pay or reimburse Benjamin Franklin Plumbing for any costs to reproduce or customize the materials for their use.
The Brand Fund is used to support general recognition of the Franchised Businesses and the Brand. Benjamin Franklin Plumbing has the right to direct all advertising, marketing, public relations, and other activities to promote, develop, and enhance the Brand, with final discretion over strategic direction, creative concepts, the materials and endorsements to be used, and the geographic market and media placement.
Benjamin Franklin Plumbing may seek the advice of franchisees regarding the creative concepts and media used for programs financed by the Brand Fund, but retains final authority on all programs financed by the Brand Fund. The Brand Fund may be referred to by names other than the "Brand Fund."