How are the Benjamin Franklin Plumbing franchisees ranked in the financial performance table?
Benjamin_Franklin_Plumbing Franchise · 2025 FDDAnswer from 2025 FDD Document
(1) The table reports 78 franchisees, ranked in order of highest Average Gross Revenue per Territory to lowest Average Gross Revenue per Territory.
(2) One of our franchisees actively operates in 34 Territories for which the franchisee does not hold franchise agreements. We have included these Territories for presentation purposes because
excluding them would inflate the Average Gross Revenue per Territory in column 5 of the Table. In some cases, a franchisee may have increased or decreased its number of Territories during the fiscal year. For purposes of the Table, we include all of the Territories operated by a franchisee that were operated during any time in the 2023 fiscal year.
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 75–78)
What This Means (2025 FDD)
According to Benjamin Franklin Plumbing's 2025 Franchise Disclosure Document, Table 1 reports on 78 franchisees and ranks them from the highest to lowest average gross revenue per territory. This ranking provides a comparative view of how individual Benjamin Franklin Plumbing franchise territories perform relative to one another.
This ranking methodology is important for prospective franchisees because it allows them to see the range of financial performance across the Benjamin Franklin Plumbing system. By understanding how franchisees are ranked, potential investors can benchmark their own expected performance against existing franchisees. This can help in setting realistic financial goals and assessing the potential return on investment.
It is important to note that the ranking is based on average gross revenue per territory, not per franchisee. This distinction matters because some franchisees operate multiple territories, which can influence their overall revenue figures. Additionally, the FDD notes that one franchisee operates in 34 territories without franchise agreements, and these are included for presentation purposes to avoid inflating the average gross revenue per territory. This inclusion ensures a more accurate representation of territory performance within the Benjamin Franklin Plumbing system.