What must a Benjamin Franklin Plumbing franchisee conspicuously identify themselves as in all dealings with customers, employees, and other parties?
Benjamin_Franklin_Plumbing Franchise · 2025 FDDAnswer from 2025 FDD Document
You are required to operate, advertise, and promote the Franchised Business only under the Marks. In conjunction with any use of the Marks, you are required to conspicuously identify yourself in all dealings with customers, employees, contractors, landlords, vendors, suppliers, reporters, public officials, and others as an independent franchisee operating under authority of this Agreement. You are required to display a prominent notice, in a form that we may prescribe, in the premises of the Franchised Business and on all business cards, stationery, advertising, signs, vehicle wraps, invoices, and other public-facing materials, identifying us as the owner of the Marks and stating that you are a licensed user of the Marks. All legal documents, contracts, invoices, payroll forms, purchase orders, filings, permits, licenses, and other
materials between you and customers, employees, contractors, landlords, vendors, suppliers, government agencies, and other third parties must identify you by your own company or legal name and, if the document requires a signature, be signed by you in your own company or legal name.
Source: Item 13 — TRADEMARKS (FDD pages 61–63)
What This Means (2025 FDD)
According to Benjamin Franklin Plumbing's 2025 Franchise Disclosure Document, when operating, advertising, and promoting their franchise, franchisees must conspicuously identify themselves as an independent franchisee operating under the authority of the Franchise Agreement in all dealings with various parties. This includes customers, employees, contractors, landlords, vendors, suppliers, reporters, and public officials.
Benjamin Franklin Plumbing requires franchisees to display a prominent notice, in a form that the company may prescribe, both within the franchise premises and on all public-facing materials. These materials include business cards, stationery, advertising, signs, vehicle wraps, and invoices. The notice must identify Benjamin Franklin Plumbing as the owner of the trademarks and state that the franchisee is a licensed user of those trademarks.
Furthermore, all legal documents, contracts, invoices, payroll forms, purchase orders, filings, permits, licenses, and other materials exchanged between the franchisee and various third parties must clearly identify the franchisee by their own company or legal name. If a signature is required on any of these documents, it must be signed by the franchisee under their own company or legal name. This ensures clarity and proper legal identification in all business transactions.
This requirement is typical in franchising, as it clarifies the relationship between the franchisor and franchisee, ensuring that customers and other parties understand they are dealing with an independently owned and operated business that is licensed to use the Benjamin Franklin Plumbing brand and trademarks.