How is the Brand Fund contribution amount determined for a Benjamin Franklin Plumbing franchise?

According to Benjamin Franklin Plumbing's 2025 Franchise Disclosure Document, franchisees are required to contribute to the Brand Fund. The specific amount that a franchisee must contribute is detailed in the Brand Appendix. This contribution is ongoing and the Brand Fund contribution is calculated for the same period and paid in the same manner as the Royalty Fee. The purpose of the Brand Fund is to support general recognition of Benjamin Franklin Plumbing franchises and the brand itself.

The Brand Fund is used to support various marketing and advertising activities. Benjamin Franklin Plumbing has the right to direct all advertising, marketing, public relations, and other activities to promote, develop, and enhance the brand. This includes discretion over strategic direction, creative concepts, materials, endorsements, geographic market, and media placement. The Brand Fund can cover costs such as video and audio production, promotional items, sponsorships, website maintenance, advertising programs, marketing and sales training, and salaries of employees working on behalf of the Brand Fund.

Benjamin Franklin Plumbing will make available any creative materials financed by the Brand Fund to franchisees. If a franchisee requests specific materials to be produced or customized, they are responsible for covering the costs to reproduce or customize those materials. The document also states that Benjamin Franklin Plumbing may seek advice from franchisees regarding creative concepts and media used for programs financed by the Brand Fund, but retains final authority on all programs financed by the Brand Fund. The franchisor also has the right to incorporate, replace, change, or dissolve the Brand Fund.