Who bears the expense of implementing changes to the Marks for a Benjamin Franklin Plumbing franchise?

According to the 2025 Benjamin Franklin Plumbing Franchise Disclosure Document, the franchisee is responsible for the expenses associated with implementing any changes to the Marks. The franchisor has the right to change, discontinue, or substitute any of the Marks and to adopt new Marks. The franchisee is then obligated to implement these changes at their own expense.

This means that if Benjamin Franklin Plumbing decides to update its logo, branding, or other Marks, the franchisee will bear the cost of updating signage, marketing materials, uniforms, and any other items that display the Marks. This could potentially involve significant and unexpected costs for the franchisee.

It is important for a prospective Benjamin Franklin Plumbing franchisee to factor in these potential costs when evaluating the franchise opportunity. They should inquire about the frequency with which the franchisor has made changes to the Marks in the past and the potential costs associated with implementing such changes. This will help them to better understand the financial risks and obligations associated with the franchise.