What are the two models under which a Benihana franchise can be operated?
Benihana Franchise · 2024 FDDAnswer from 2024 FDD Document
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We are offering franchises in the fifty United States and in Washington, D.C. (and elsewhere in the Territory) for operating BENIHANA Restaurants, either full-size restaurants under the Restaurant Model or limited-menu locations under the Concession Model, that specialize in the hibachi or teppanyaki style of Japanese cooking, and in which, under the Restaurant Model, food is prepared on a grill that forms a part of the table on which it is served ("BENIHANA Restaurants"). BENIHANA Restaurants offer casual dining in a distinctive Japanese atmosphere enhanced under the Restaurant Model by unique entertainment provided by highly-skilled chefs that prepare fresh steak, chicken, and seafood at the center of the guest table. BENIHANA Restaurants operate under the mark BENIHANA and use other trademarks, trade names, logos, emblems, and indicia of origin as we designate, including those identified in Item 13 (the "Marks" or "Proprietary Marks").
Source: Item 1 — THE FRANCHISOR, ITS PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 8–12)
What This Means (2024 FDD)
According to Benihana's 2024 Franchise Disclosure Document, there are two models available for operating a Benihana franchise: the Restaurant Model and the Concession Model. The Restaurant Model involves a full-size restaurant that specializes in the hibachi or teppanyaki style of Japanese cooking, where food is prepared on a grill that forms part of the table. This model offers a distinctive Japanese atmosphere and entertainment provided by skilled chefs.
The Concession Model, on the other hand, is a limited-menu location. This model does not feature the hibachi or teppanyaki style of cooking. Benihana has limited experience with the Concession Model, primarily in captive locations such as sports stadiums.
Prospective franchisees should carefully consider the differences between these two models. The Restaurant Model requires a larger space and more extensive equipment, while the Concession Model may be suitable for smaller venues with limited cooking facilities. The choice between the two models will depend on the franchisee's investment capacity, desired location, and operational expertise.