Which STK Benihana location is identified as being within the Condado Vanderbilt Hotel?
Benihana Franchise · 2024 FDDAnswer from 2024 FDD Document
| Venue | Hotel/Casino/Special Venue | Location | Type of Interest |
|---|---|---|---|
| STK Atlanta | — | Atlanta, Georgia | Owned |
| STK Bellevue | — | Bellevue, Washington | Owned |
| STK Chicago | — | Chicago, Illinois | Owned |
| STK Dallas | — | Dallas, Texas | Owned |
| STK Denver | — | Denver, Colorado | Owned |
| STK Doha | The Ritz-Carlton | Doha, Qatar | Licensed |
| STK Downtown (1) | — | New York, New York | Owned (2) |
| STK Dubai | Jumeirah Beach Residence | Dubai, United Arab Emirates | Licensed |
| STK Ibiza | Ibiza Corso Hotel & Spa | Illes Balears, Spain | Licensed |
| STK Las Vegas | The Cosmopolitan | Las Vegas, Nevada | Managed |
| STK London | ME London | London, England | Managed |
| STK Los Cabos | Los Cabos Airport | Cabo San Lucas, Mexico | Licensed |
| STK Miami Beach | — | Miami Beach, Florida | Owned |
| STK Midtown | — | New York, New York | Owned |
| STK Milan | ME Milan | Milan, Italy | Managed |
| STK Nashville | — | Nashville, Tennessee | Owned |
| STK Orlando (1) | Disney Springs | Orlando, Florida | Owned |
| STK San Diego (1) | Andaz Hotel | San Diego, California | Owned |
| STK San Juan | Condado Vanderbilt Hotel | San Juan, Puerto Rico | Licensed |
| STK San Francisco | — | San Francisco, California | Owned |
| STK Scottsdale | — | Scottsdale, Arizona | Managed |
| STK Stratford | The Gantry London | London, England | Managed |
| STK Toronto | — | Toronto, Canada | Managed |
| STK Westminster | The Westminster London | London, England | Managed |
| STK Westwood | W Hotel | Los Angeles, California | Owned |
Source: Item 22 — CONTRACTS (FDD pages 73–74)
What This Means (2024 FDD)
According to Benihana's 2024 Franchise Disclosure Document, the STK location operating within the Condado Vanderbilt Hotel is in San Juan, Puerto Rico. This particular STK venue operates under a licensing agreement, as opposed to being owned or managed by Benihana. This detail is part of a broader list of STK locations and their operational structures.
For a prospective Benihana franchisee, this information highlights the different types of arrangements Benihana has with its various locations, which can range from direct ownership to licensing agreements. The Condado Vanderbilt Hotel example illustrates a licensing model, where Benihana likely receives fees for the use of its brand and operational systems. This model may require less capital investment from Benihana itself, as the hotel likely provides the physical space and possibly some of the initial capital.
Understanding these different operational models is crucial for potential franchisees. It provides insight into the flexibility and various partnership opportunities Benihana offers. A franchisee might be interested in exploring the possibility of licensing an STK restaurant within a hotel or similar venue, as it could potentially lower startup costs and leverage existing infrastructure and customer base. However, it also means adhering to the terms of the licensing agreement, which may include specific operational requirements and fee structures.
Ultimately, the details about the STK San Juan location and its licensing agreement offer a glimpse into Benihana's strategic approach to expanding its brand through diverse operational models. This information is valuable for prospective franchisees as they consider their own investment and operational preferences within the Benihana franchise system.