What specific brands and venue concepts are included in the ONE Hospitality segment for Benihana?
Benihana Franchise · 2024 FDDAnswer from 2024 FDD Document
ues were $5.1 million and average check per person was $33. We believe we can grow the Kona Grill brand to 200 restaurants over the foreseeable future. We expect to open as many as three to five Kona Grills annually.
ONE Hospitality
Our ONE Hospitality platform is composed of our F&B hospitality management agreements with hotels, casinos, and other high-end locations as well as our other brands and venue concepts, which are described below:
- ANGEL. ANGEL Rooftop bar and Dining is a sophisticated Southern-Mediterranean restaurant with two indoor and outdoor bars, a floral garden patio, and a plunge pool located within the Hotel Calimala in Florence, Italy.
- Bao Yum. A fast-casual concept that offers a whimsical twist on classic bao. Bao Yum serves breakfast, lunch, dinner and dessert bao along with a variety of salads, soups, sandwiches and snacks. Bao Yum currently operates within the Westminster Curio Hotel in London.
- Heliot. Heliot Steak House is an award-winning steakhouse and bar within the Hippodrome Casino in London that offers impressive views of the main casino gambling floor.
- Hideout. The Hideout by STK is an outdoor, poolside restaurant and bar within the W Hotel in Westwood, California, which complements our owned STK and F&B hospitality services also offered within the W Hotel in Westwood.
- Marconi. The Marconi Lounge is a stylish and sophisticated lounge bar that we manage within the ME London hotel that offers an extensive cocktail menu in an upbeat atmosphere.
- Radio.
Source: Item 22 — CONTRACTS (FDD pages 73–74)
What This Means (2024 FDD)
According to Benihana's 2024 Franchise Disclosure Document, the ONE Hospitality platform includes several brands and venue concepts. These include F&B Services, which provides food and beverage solutions to hospitality clients, and ANGEL Rooftop bar and Dining, a Southern-Mediterranean restaurant and bar. Also included are Bao Yum, a fast-casual bao concept, Heliot Steak House, a steakhouse and bar, Hideout by STK, an outdoor poolside restaurant and bar, Radio Rooftop, a rooftop restaurant and lounge bar, and Rivershore Bar & Grill, an American-style bar and grill.
These brands and venue concepts operate in various locations, often within hotels, casinos, and other high-end locations. For example, ANGEL is located within the Hotel Calimala in Florence, Italy, while Heliot Steak House is situated in the Hippodrome Casino in London. Hideout by STK is found at the W Hotel in Westwood, California, and Radio Rooftop has locations at the ME Milan hotel and formerly at the ME London hotel. Bao Yum operates within the Westminster Curio Hotel in London and previously operated in Austin, Texas through a licensing agreement with Reef Kitchens.
For a prospective franchisee, understanding the ONE Hospitality platform is crucial as it showcases the diverse range of concepts managed under The ONE Group Hospitality, Inc. This insight can be valuable for those interested in exploring different franchise or management opportunities within the broader Benihana network, particularly in non-traditional venues like hotels and casinos. It also demonstrates the company's flexibility in tailoring food and beverage services to fit specific client needs and locations.