How many Kona Grill restaurants does Benihana own domestically?
Benihana Franchise · 2024 FDDAnswer from 2024 FDD Document
specialty cocktails in a polished casual atmosphere. Kona Grill offers freshly prepared food and attentive service in an upscale, contemporary ambiance that creates an exceptional dining experience that we believe exceeds many traditional casual dining restaurants. Menu items are crafted to have memorable flavor profiles that appeal to a wide range of customers. The diverse menu is complemented by a full
Source: Item 22 — CONTRACTS (FDD pages 73–74)
What This Means (2024 FDD)
According to Benihana's 2024 Franchise Disclosure Document, Benihana owns and operates 27 Kona Grill restaurants within the United States, spread across 18 states. These restaurants are described as bar-centric grill concepts that feature American favorites, steaks, seafood, award-winning sushi, and specialty cocktails in a polished casual atmosphere.
For a prospective franchisee, this indicates that Benihana has a significant presence in the "vibe dining" segment through its Kona Grill brand. The company aims to further expand the Kona Grill brand, with plans to grow to 200 restaurants in the foreseeable future and an expectation to open three to five Kona Grills annually. These restaurants typically range from 7,000 to 8,000 square feet.
In 2023, the average restaurant revenues for Kona Grill were $5.2 million, with an average spend per transaction of $63. This information can be useful for potential franchisees in evaluating the financial performance and market positioning of the Kona Grill brand within Benihana's portfolio. The FDD also mentions that Benihana is focused on expanding its global STK footprint, suggesting a broader strategy of growth across its various brands.